BRAVE! was an initiative by Sustainary designed to support and empower startups led by people from minority backgrounds in Denmark. The goal was to help these founders overcome common challenges—like limited access to funding, networks, or local business knowledge—and give them a real shot at growing their ideas.

BRAVE! focused on unlocking the creativity and potential that often goes overlooked, showing that diverse founders can lead the way in creating meaningful impact.

One of the standout parts of the program was the BRAVE! Crowdfunding Accelerator, created especially for international or non-Danish entrepreneurs with purpose-driven startups. Through hands-on workshops and support from partners like COOP Crowdfunding, participants learned how to tell their story, connect with their audience, and run successful crowdfunding campaigns.

To join, startups needed to be based in Denmark, be market-ready, and have at least half of their founding team come from minority backgrounds. The program gave young founders the tools to boost their visibility, attract funding, and take their ideas to the next level.